Bosch Rexroth Awards Morrell Industrial Southern Territories for Factory Automation

AUBURN HILLS, MI, January 17, 2024 – Morrell Industrial has been awarded southern territories by Bosch Rexroth, a world-class, industry-leading manufacturer of factory automation products and technology. Building on their long-standing partnership and deep expertise, Morrell Industrial is expanding its reach to Texas, Oklahoma, Louisiana, and Arkansas. This expansion will offer a distinct and innovative approach to automation solutions across diverse sectors, including special machine builders, aerospace, food and packaging, test, fast-moving consumer goods, automotive, oil and gas, semiconductors/electronics, and trailer manufacturers.

With this territory expansion, Morrell Industrial, a Certified Excellence Partner, has new distribution rights to Bosch Rexroth product lines for factory automation solutions. "Bosch Rexroth is thrilled to award these territories to Morrell Industrial, who have been our trusted partner for many years. With their extensive experience and the innovative work of the Motioneers, we look forward to the new solutions and technologies it'll bring to the South," says Chris Cooper, Southern Region Vice President at Bosch Rexroth.

Renowned for its advanced automation solutions beyond mere component distribution, Morrell Industrial tailors its services to meet the unique needs of each customer. Among its strategies for developing efficient and effective automation solutions are the Motioneers, a team of dedicated engineers who create custom conceptual engineering motion control solutions for industrial applications – free of charge.

The Motioneers serve as an extension of a client's engineering team, working closely together to learn and understand application requirements and specifications. This unique team and collaboration-based partnership provides complete, custom, one-of-a-kind solutions for a wide range of industrial applications and industries.

"Morrell Industrial is honored to have new distribution rights to these premier Bosch Rexroth products in the South. We're excited about the motion control opportunities and challenges our customers will bring us. We'll face them head-on with our Motioneer team, and I look forward to the innovation the Motioneers will bring to these new territories," adds Matt Oldroyd, CEO of Womack Group.


About Morrell Industrial

Morrell Industrial provides integrated engineered solutions, expertise, and resources for mechanical, electrical, hydraulic, lubrication, and dispense systems and solutions. We are your expert partner for system and subsystem development because we have over 45 years of unparalleled experience in industrial product application, from initial concept and production to integration and support. Morrell Group creates solutions with components from world-leading manufacturers, such as Bosch RexrothDOPAGEmerson AVENTICSGracoHYDAC, and SICK.


About Bosch Rexroth

Bosch Rexroth is a leading provider of automation solutions for industrial and mobile applications. Our innovative products and services enable our customers to move everything that needs to be moved with ease and efficiency, helping them to win in their respective industries. We are a company that is helping to pave the way for the future. With our focus on digital innovation, sustainability, and our own people, we are not just moving things – we are moving industries to make our planet a better place.


Source and Image Credit: Morrell Industrial